StoryChief a Belgian based startup who enables businesses to manage blog and social posts across multiple channels, "storytelling" has raised €1.1 million led by Peak Capital. The funding is to be used to further scale its software for content editors and marketers.
On a mission
Founded in 2017 by Valeri Potchekailov, Gregory Claeyssens, and Brik De Maeyer. StoryChief are on a mission to help businesses get more reach with their content by centralising their content creation and distribution processes. Currently more than 25,000 content teams across 70 countries have begun using the SaaS platform.
As creative agency veterans having run their own agency for 8 years, StoryChief founders realised the problem clients were having creating and distributing high-quality, high-performing content across multiple channels, and so embarked on a mission to help businesses get more reach with their content by centralising their content creation and distribution processes.
Core to StoryChief's business model is that there is a lot of noise and information out there and the best way to stand out is to create valuable, relevant content that is delivered to the right people at the right time.
Built on innovative technologies, StoryChief offers features such as SEO assistant, readability checker and a content distribution engine that allows attaining more reach through the networks of employees.
Last year, StoryChief raised a pre-seed investment from a consortium of Belfius Bank, startup financing company PMV, and private investors Willem Delbare (former CTO of Teamleader) and Pieter Casneuf (former CEO of Adam Software).
Creating valuable content is an important topic
In a statement by Johan van Mil, co-founder and managing partner of Peak Capital. "StoryChief's international client base shows that creating valuable content is an important topic for companies around the world. We are impressed with how the team scaled the business so internationally. The team's entrepreneurial and domain expertise was another reason for us to back this team."
About Peak Capital
Peak Capital is a Dutch investment fund set up by experienced entrepreneurs and offers smart venture capital to European fast-growing early-stage Marketplace, Platform, and SaaS companies.