Footwear sensor developer and coaching app NURVV secures $9 million Series A fundraising round led by Hiro Capital

Technology Feb 18, 2020
Footwear sensor developer and coaching app NURVV secures $9 million Series A fundraising round led by Hiro Capital

In a Series A fundraising round led by Hiro Capital, footwear sensor developer and connected coaching app NURVV secures $9 million Series A fundraising.

NURVV is a London-based sports wearable tech startup and will use the money to bring its debut product NURVV Run, to the global market and to fund further research and development into its patented biomechanics sensor technologies.

Founded in 2016 by Jason Roberts and his co-founder and wife Ulrica, NURVV develops unique insoles which feeds data to an app measuring your performance, technique, and injury risk.

By pioneering the latest advances in technology and biomechanics, NURVV’s unique insoles and coaching app give insights and guidance to run faster with a complete picture of your performance, technique and injury risk.

The data, which includes unique running metrics such as cadence, step length, footstrike, pronation and balance, is fed into the NURVV Run coaching app to show a complete picture of the wearer’s running technique and uses advanced biomechanics to deliver simple, actionable insights as well as personalised coaching that gives guidance on how to improve before, during and after each run.

According to NURVV, the wearable tech has been tested by hundreds of athletes, universities and leading institutions including SATRA Technology and the National Physical Laboratory over the past three years, the NURVV system uses 32 high-precision sensors fitted inside lightweight insoles to accurately capture data from the feet at 1,000 times per second, per sensor.

Luke Alvarez, managing Partner of Hiro, said in a statement: “Hiro is delighted to be investing in NURVV as our Fund’s fourth deal and our first Sports tech investment. NURVV’s success comes from putting the athlete’s body at the heart of everything they do. Nurvv is based on fundamental patented sensor technologies combined with deep biomechanics and data science that have revolutionary potential across sports, gaming, VR/AR and wellness. Jason and Ulrica are extraordinary entrepreneurs, and we are excited to be working with them and their team to take NURVV to the next level.”

Glen Smale

Glen Smale is a FullStack Software Engineer & CTO @StaffCluster with 15yrs tech industry experience. He is a freelance technology Journalist and writer @Bundupress.

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