Aarhus-based startup Jumpstory has raised $1m after two rounds of funding to roll out it's AI-powered image search and success prediction tools, with the aim to radically disrupt the $3 billion stock content industry.
Founded in 2018 by Jonathan Low and Anders Thiim, leveraging first hand experience of the stock image market, and the frustrations marketers have sourcing suitable images, the pair saw an opportunity to radically disrupt the market using AI.
The Jumpstory platform, which features a Netflix-style subscription model, offers it's AI-powered HighJumper and neuromarketing analysis tools, available in 40 different languages, to assist customers quickly narrow down authentic images and videos, using content based searches to efficiently predict how images will perform. The aim, saving marketers time, while rendering the most relevant image results.
The company with an international team of 16, already has customers in more than 80 countries, offering users unlimited access to over 15 million authentic photos, videos, icons, illustrations and vectors.
The current stock image industry, worth an estimated $3 billion a year, is dominated by giants like Adobe, iStock, Getty and Shutterstock. Jumpstory views legacy players as offering typically sanitised images featuring picture-perfect models, and an outdated subscription system and pricing.
Jumpstory in contrast, believes their differentiator is to promote a more natural look and feel, featuring what the company terms "real people" of all ages and appearances, on an unlimited subscription model, making image sourcing both simpler and more affordable.
In a statement by Jumpstory’s co-founder Jonathan Low. “The stock image industry is outdated, overpriced and overcomplicated. It seems to be more about uploading millions and millions of visuals rather than about their impact. At JumpStory we are entrepreneurs and marketers by heart, and we know that both groups spend way too much time searching for authentic images. We want to solve the problem by making it super easy to find authentic visuals, and at the same time, help predict which photos will actually create the desired results”
According to Jumpstory, their AI platform, will assist marketers find authentic images they like, and then, will further narrow search results using their HighJumper feature, a neuromarketing tool that perceives how we see visual content to analyse the contrast, colours, and emotions in an image predicting how well it will perform.
As the company continues to roll out of new AI features and capabilities such as improving its bias filter to ensure a fairer representation of images for particular searches, and refining its editing tools. Jumpstory is following a ‘works where you do approach’. Jumpstory sees it integrating with other MarTech platforms, letting marketers search, edit and use images directly without having to leave the application they are working in. A number of important integrations are planned for 2020.